Senior Commercial Business Intelligence Analyst

Based in London, you will be responsible for supporting revenue performance within the European region focusing on structural and tactical initiatives encompassing fare products, incentive programs and tactics across Europe. You will monitor and analyse returns on individual revenue-steering actions to drive continuous improvement and recalibration of tactics, products and incentive/sales programs. You will communicate with the Sales and Marketing teams to drive focus in areas of opportunity, providing insights on key performance indicators on market trends, products/incentive performance and tactical initiatives across distribution channels. You will act as the performance owner of the assigned demand segment and provides recommendation on improvement initiatives.
Specific Accountabilities include:

• Lead analysis of revenue data to identify improvement opportunities for campaigns, structural fare products and incentive programs.



• Lead communication with Sales and Marketing teams to drive focus in areas of opportunity, providing insights on key performance indicators on market trends, products/incentive performance and tactical initiatives specific to the segment(s) of responsibility, across all distribution channels.



• Lead communication with HQ on structural and tactical products and fares.



• Lead commercial projects to improve sales effectiveness by setting the project objectives and measuring performance improvement.



• Communicate with the regional office and country leaders in executing CBI strategy.



• Research both large scale industry trends as well as new business opportunities to understand best practices and how revenue can be increased.



• Train junior staff in analytics, tools and modelling across any required analytical tasks.



• Form deep understanding of allocated market segment, customer behaviour and according market opportunities; define action plans to extract incremental value where possible.



• Structure and run any complex analysis required including network gauging and connectivity, post-mortems; build templates to allow for efficient repetition of any analysis performed.



• Initiate forming close relationships and direct communication channels with all relevant Field and Head Office stakeholders; educate Field and HO where required pertaining to analytical based decision making and risk evaluation .



• Develop and implement a comprehensive management plan for each project and hold regular stakeholder meetings to keep all interested parties updated in project progress., Fluency in English (written and spoken) is essential for this role. You must have current legal rights for the UK to be considered.

Employees must submit applications through internal vacancies portal (via GEMS) only.
Please see below for all eligibility and requirements for internal applications and please note that any applications not meeting the criteria will not be processed.

• All internal candidates can only have three active applications at any point in time.



• All internal candidates must have completed a minimum 10 months in their current role in order to apply for a new role



• All internal candidates with an active final warning letter will be automatically disqualified from the recruitment process
  
  Bachelor's Degree or Equivalent with Minimum 4 years of job-related experience



• PC literate with knowledge of Word / Powerpoint / Excel / Outlook



• Work Experience in managing (Processing and analysing) voluminous data



• Experience in deriving insights from data and submitting actionable recommendations to management